Most small business owners are aware of the huge list of benefits regular blogging provides. They know that an active blog on their website means they will get more traffic, be found higher in Google searches, get more leads, and increase brand awareness.
But blogging is a time commitment. So how often should you blog and why is frequency so important?
You might already think “Enh, it’s so time-consuming! Plus what would I write about, even if I did have the time? And there are already so many blogs out there. How could I possibly stand out among so many?”
On the other hand, perhaps you’re aware of how vitally important it is to have an active blog on your website. But maybe you’re procrastinating and maybe even secretly hoping it actually doesn’t matter that much.
Why You Need a Frequently Updated Blog
Here are just a few of the many numbers out there that show how much your business needs a frequently updated blog.
- If you blog, your business is thirteen times more likely to have good ROI (Return on Investment).
- B2B companies with active blogs enjoy 67% more leads.
- Businesses with blogs get 97% more links to their sites.
- If you write 21-54 blog posts, your website traffic will go up by as much as 30%.
- Once you write more than 52, website traffic goes up by 77%!
- Small businesses who blog have 126% more lead growth than businesses who don’t.
These are just a sampling of the stats that prove a blog is a must-have. Another compelling reason is you will see much better SEO (Search Engine Optimization) results. Google is all about high-quality content and if you are providing valuable articles on your blog containing useful or entertaining information, you will rank higher in online searches. Also, search engines continually crawl websites and when they find new content there, like a new article on your blog, they note the changes and it improves your SEO.
How Often Should You Update Your Blog?
Although any amount of regularly posting to a blog will benefit your business, you should–at a bare minimum–post weekly. Updating your blog every week will result in reaping some of the rewards we’ve mentioned–more leads, better SEO, and more website traffic.
However, this is a definite case when more is better. According to the same Impact article cited above, businesses that post more than twenty times a month enjoy the greatest return in website traffic and leads. And Hubspot performed some market research that revealed companies with more than 16 blog posts a month got three and a half times more traffic than companies that post 0-4 times a month.
The thought of blogging so often may send your heart racing. But, with a thoughtful editorial calendar and some planning, you can succeed. You will become better at it as you go.
As you can see, not only is a blog a must-have, but posting to it frequently will hugely benefit you and your business. If you need some help creating all that useful content, contact us here at Site Bloggers.